Ad Revenue & CPM Calculators
Free tools for content creators and publishers — estimate ad revenue, convert between CPM and RPM, and sanity-check your assumptions against sourced benchmark ranges.
Before you trust any ad revenue estimate (including this one): CPM and RPM are not the same number, and mixing them up is the single most common way online “ad revenue calculators” overstate real earnings. See the CPM ↔ RPM converter for why, and the benchmark ranges page for how widely realistic numbers vary by niche and traffic geography before you plug in a number you saw somewhere else.
Ad revenue calculator
Monthly pageviews, ad units per page, CPM, and fill rate → an estimated monthly ad revenue and page RPM.
CPM ↔ RPM converter
Convert between CPM (per ad impression) and RPM (per 1,000 pageviews) — the single most common mix-up in ad revenue estimates.
CPM benchmark ranges
Directional, order-of-magnitude CPM ranges by content niche and traffic geography, plus typical fill-rate ranges — for sanity-checking your own numbers, not a precise lookup.